What Is Marketing?


Marketing is the process of exploring the needs and wants of a target audience to create a product or service that can fulfill these needs. It can include a variety of activities such as creating a product’s design and functionality, running advertisements, attending public events, and defining the terms and conditions of sale. Increasing the number of customers is the ultimate goal of marketing. Coca Cola’s “Share a Coke” campaign was extremely popular in Australia and was later extended to over 75 countries. In addition to these traditional activities, companies are increasingly relying on social media platforms like Twitter and Facebook to create and share content.

When creating a marketing strategy, it is important to consider the four P’s: product, price, place, and promotion. These four P’s are vital to the success of your marketing efforts, but they are only a small part of the total marketing mix. In addition to these four P’s, your marketing strategy must incorporate several other factors, such as promotion, process, and physical evidence, to be effective. In this way, you can create a successful marketing plan that will meet the needs of your target market.

While most marketing positions require at least a bachelor’s degree, there are several ways to get a job in this field. For example, you can join a marketing bootcamp to learn the ropes and break into the industry. For those with a bachelor’s degree in marketing, you can begin by applying for jobs as a marketing coordinator and work your way up. As your skills improve, you can progress to a position such as marketing manager, marketing director, and chief marketing officer.