The Basics of Marketing

The purpose of marketing is to create a demand for a product or service. It includes a variety of methods such as choosing a target market, deciding on the attributes of a product or service to emphasize in advertisements, attending trade shows or public events, developing a website, establishing agreements with retailers and publishing articles and blogs. Although marketing is generally the domain of a seller, it is possible to promote a product or service through several different mediums.


Advertising on television and radio becomes more popular, while print media suffers as a result. In the 1970s, Martin Cooper makes the first cell phone call. In the year 1973, IBM introduces the first personal computer. In 1989, Apple releases the new Macintosh. In 1990-1994, major advances in 2G technology lay the groundwork for mobile television. In 1994, the first commercial spam is discovered through e-commerce. In 1995, Google launches a search engine.

Marketing is a systematic process of attracting potential customers to a product or service. It involves advertising, public relations, and sales promotion. Its goal is to establish a brand as a valuable source of information to attract a clearly defined audience. The goal of marketing is to create a lasting emotional connection with a customer. Inbound marketing methods include email marketing, web design, and event marketing. Inbound marketers focus on creating an emotional bond with customers through content.