Marketing – The Deliberate Process of Stimulating Demand For a Product or Service
Marketing is the deliberate process of creating and stimulating demand for a product or service. It may involve selection of a target audience and the development of specific themes and attributes. However, the process is not limited to this. Other strategies, such as selling via advertisements, are more broadly categorized as sales promotion. In other words, marketing is a process of promoting products and services by using a combination of strategies to create an overall brand image and achieve desired results.
In short, marketing involves intentionally stimulating demand for a product or service. It may include selecting a target audience, choosing which attributes to emphasize in advertisements, attending trade shows and public events, designing the product to attract potential buyers, and negotiating agreements with retailers. The seller of a product or service may also do marketing. Often, this strategy is conducted by a third party. In this case, the buyer is the one paying for the advertising.
In the digital world, marketing is an important aspect of product development. It is the process of exposing a product or service to a target audience, gauging their reaction, and creating a path to purchase. The marketing process consists of providing the right product or service to the right target through appropriate vehicles for interaction. Using the right story and the appropriate channels, a business can engage consumers in authentic conversation and affiliation with its brand.