Marketing refers to various activities that a business undertakes to advertise the sale or purchase of a certain product, service, or asset. The marketing activities of businesses may be designed to advertise the sale of products and services, to attract new customers, to provide information about the goods and services, and to increase awareness among potential customers. While some businesses use traditional marketing methods such as advertising, distribution, and marketing through traditional media such as newspapers and magazines, newer marketing strategies have evolved to cope with the changing face of marketing. Marketing has become an important tool for businesses, therefore, many companies have hired marketing consultants to help them create effective marketing plans and strategies.
Marketing is defined as the process by which organizations reach out to and acquire the attention of, potential consumers. The definition also implies that there should be some relationship between the way in which the consumer acquires information and the way in which the organization satisfies him or her. Marketing can be considered as a process or a technique that helps an enterprise to meet its objectives. Marketing is an essential part of the Business Strategy and involves different types of activities such as research, analysis, design, and the implementation of marketing strategies.
Marketing is a concept that encompasses a wide variety of activities that are undertaken in order to reach a specific group of people, to make a specific buying decision, or to increase awareness of a given product or service. Marketing is one of the most important components of the Business Strategy of any organization because it involves the overall strategy toward the firm. The marketing concept basically relates to the financial needs of individuals and the ability of a firm to satisfy those needs. Marketing is the process of bringing together customers and producers in order to satisfy the needs of consumers and drive the success of a firm. A firm’s marketing strategy is designed to achieve firm objectives by gathering the information about the targeted consumer and the firm’s response to that consumer.